Campaign
No matter what we think about it, porn is seen as an acceptable go-to for self-pleasure, with over 77% of Gen Z watching porn, the campaign highlights that the obvious problem isn’t that porn exists but that we have given a window to supposed sex without enough conversation to set our expectations right and give a clearer idea of what real sex and pleasure looks + feels like.
Through digital design elements such as animation, posters, social media and a website young people can access a range of resources destigmatising porn usage, while providing information around the realities of sex and intimacy.
The website provides information surrounding young peoples relationship with porn, in addition to resources for porn addiction and more in-depth sex education.
Physical elements including a deck of playing cards and stickers were created and distriputed within third spaces in order to encourage open conversations and engage audiences with a topic that is often shamed and taboo.
This project was in collaboration with Rebecca Wragg >